













Jay WongApr 14You've connected Claude to your ad platforms. You've asked it to pull reports. And every new conversation, it asks the same questions. It's 50 First Dates — your agent has amnesia. Here's the fix.
Jay WongMar 12Building marketing dashboards takes weeks of config, SQL, and data plumbing. What if you just showed the AI what you wanted? Upload a screenshot and Boo builds the full pipeline — sources, joins, calculated fields, and dashboard.
How was creative performance last week?
Jay WongMar 10Your agent doesn't need 1,920 rows of raw JSON. It needs a three-row answer. Here's how the analysis sandbox changes the economics of AI marketing analytics.
Google Ads CPA averaged $14.20 last week, down 28% WoW. Brand campaigns drove most of the improvement. Any CPA targets or rules I should remember for future reports?
Yeah — our CPA target for search is $15, and always exclude brand from efficiency comps.
Jay WongMar 9Data dictionaries nobody maintains. Months of onboarding for new analysts. Tribal knowledge locked in people's heads. Boo learns your marketing context from conversation — and gets smarter every week.
Jay WongMar 7Most marketers check dashboards reactively. By the time you spot a problem, budget is already wasted. Boo monitors your campaigns 24/7 and surfaces the insights that matter — before you even think to look.
Jay WongFeb 26After a decade building dashboards for growth marketers, we realized dashboards don't drive action — analysts do. So we built Bamboo: an AI analyst that monitors, analyzes, and acts on your marketing data.
Get the latest marketing intelligence insights delivered to your inbox weekly.